Trademark Laws Case Study Example | Topics and Well Written Essays - 500 words

Trademark Laws - Case Study Example Given this initial interest confusion, an actionable theory, the court found that the public was likely to be confused to some extent and this was enough for the court to further find that trademarks could not be used as metatags. The ruling, however, was rather specific or limited. The facts of this case provided that the MovieBuff trademark owned by Brookfield could not be used as a metatag; however, the court mentioned several variations that would not be unlawful. First, the court noted that simply putting a space between the movie and the buff would be a lawful metatag; this would be a nearly identical use of language and protect West Coast from lawsuits. Second, the court stated that trademarks can be used descriptively in metatags and on web pages. The trademark, for instance, could be used to make comparisons or to draw contrasts. Thus, in short, the ruling was very specific in that it found the exact use of a trademark in a metatag to be unlawful while at the same time articulating a few safe harbors. The court's reasoning seems sound and persuasive.

Implementation stage of the project Assignment Example | Topics and Well Written Essays - 750 words

Implementation stage of the project - Assignment Example Is the resolution feasible for execution How did the team arrive to this implementation feasibility conclusion What should be done to ensure successful execution of the project To answer these questions, Nik and Alex's team must first determine the factors that would affect the implementation of their proposed solution. That would mean they would have to consider both internal and external factors. Internal factors would be everything that relates to the organization during the process of transitioning the project from decision-making to implementation. Factors like organizational structure, roles and responsibilities, physical systems, decision authority, empowerment, compensation and incentives must be considered (Broadfuehrer, 2000). This is to ensure that there is a strong foundation in place within the organization that will enable the smooth transitioning of the project to the implementation phase. Having an organizational structure would help identify the key persons that would take on the implementer roles and responsibilities. Physical systems and decision authority ensure that there are standards in place and resources available (e.g. people and budget) for the decision implementation. At the same time, empowerment, compensation and incentives drive commitment and responsiveness to the execution of the project. External factors, on the other hand, would be things relating and affecting Kava as a whole. In Kava's case these factors need to be considered: legality of the implementation, political acceptance - the government and Kava citizens, the local standards, resource availability, environmental issues and constraints. These factors have an effect on how the whole project would be perceived and accepted by the Kava society. Knowing these factors and working around them during implementation would definitely affect the success of the project as a whole. This is where the proposed solution technique ties in with implementation process. Since the Stepladder approach was used in the decision-making process, it is most likely that the implementers were also part of the decision-making processes. This means that these factors for implementation, at least part of it, have already been considered. Ensuring that these implementation factors are tied in with the decision-making process, guarantees the smooth, effective and efficient execution of the proposed solution. Resources and Actions Required for Decision Implementation Establishing a greater presence in Kava is definitely a long-term goal. Immediate recognition from Kava citizens won't happen over night. After selecting the solution and most feasible implementation process, Nik and Alex's team must now look into the actual availability of the resources and the necessary actions required to acquiring them. During the decision-making process, a team was assigned to do the task. This is the same during the implementation process. It could be the same team that handled the decision-making. However, key people should be brought in that have more expertise in the matter. One example would be sourcing. The decision-making team would have probably